Argentics offers 2D character design services for games of any style and genre for all major platforms. We leverage our vast experience and industry best practices to create memorable art for your game titles.
We mastered top design tools and the most up-to-date technologies to bring to life exemplary 2D characters that meet and exceed the needs of our Clients.
Our team offers end-to-end character design and support for casual games. We got solid hands-on experience working on match-three titles, runners, platformers and other popular game genres. Argentics’ artists focus on creating conspicuous and memorable game characters.
Digital copies of tabletop top games are getting traction these days. And let’s face it, most of the cards are about 2D characters. It is often a challenge to capture their personality in a single render. Luckily we have artists with vast experience in creating tabletop games and cards, in particular.
Children are a special audience with particular tastes. Creating a 2D cartoon character for minors takes a different view and approach when compared to other 2D art styles. Our team completed a number of projects for kids like cartoony platformers, AR-flavoured books and video promos.
We designed many dozen compelling stylized characters for various game genres. May you need a vintage hero from the 70s, a grotesque fantasy swamp behemoth or a hell-bent on vengeance steampunk villain, we are here to bring your vision to file, no stone unturned.
We create brisk 2D characters that become the centerpiece of many games. Our character designers are well versed in different styles and can convey all the traits of your game actors.
Our designers work with different styles depending on the game's genre and setting. There are certain visual ‘standards’ for match-three, platformer or storytelling projects. We keep up with top industry trends but also make sure that our 2D characters stand out and tell your story in the most comprehensive manner.
Our Clients are our Partners. Just as simple as that. At every stage of creating a character’s personality we make sure that we are on the same page with you. We don’t just follow basic rules and simply do the job. Our 2D art team’s primary interest is your success.
Our team of seasoned 2D character artists runs like clockwork. We follow the right pipeline: from early stages of concepting to polishing the final version. Argentics’ 2D designers are guided by veteran art directors and project managers. We successfully contributed different projects ranging from casual games to AAA titles and skill games portals.
Our art team is proficient all the major 2D art design and animation tools:
Adobe Photoshop
Adobe Illustrator
Adobe Animator
Adobe XD
Sketch
Figma
Procreate
Affinity Designer
GIMP
We have the following experts on board who would be glad to create perfect 2D art for you
A character turnaround sheet is a production document that shows a character from multiple angles—typically the front, three-quarter, side, and back views—while maintaining consistent proportions, clothing, and design details. It serves as the primary reference for 3D modelers, animators, rigging artists, and other production teams, ensuring the character is recreated accurately throughout the game development pipeline. Turnaround sheets are an essential deliverable for animation, 3D character modeling, and game production.
Game character design is the process of creating original characters that support both gameplay and storytelling. It begins with defining the character’s personality, role, and visual identity before moving into silhouette exploration, anatomy, costume design, color development, expressions, and production-ready artwork. Depending on the project, deliverables may include concept sheets, turnaround views, expression sheets, and pose variations that prepare the character for animation or 3D character modeling.
Yes. We create cartoon character designs for mobile games, indie titles, educational apps, casual games, and marketing projects. Our artists focus on expressive silhouettes, appealing proportions, readable facial expressions, and animation-friendly designs that remain clear across different screen sizes and devices. Whether your project requires a playful, stylized, or family-friendly visual style, every character is designed to match your game’s artistic direction and audience.
Our character design services cover the entire creative process, from initial concept exploration to production-ready artwork. We create character concepts, silhouette studies, costume and accessory designs, color variations, turnaround sheets, expression sheets, pose sheets, and presentation illustrations. We work across a variety of styles—including cartoon, stylized, semi-realistic, fantasy, sci-fi, and anime—to create characters that are visually distinctive and ready for game development, animation, or marketing.
Character design is the art of creating original visual characters for games, animation, film, and interactive media. It combines anatomy, composition, color theory, shape language, costume design, and storytelling to create memorable characters that communicate personality and purpose. In game development, strong character design improves player recognition, supports world-building, and creates a consistent visual identity that enhances the overall player experience.
A successful character design is memorable, functional, and instantly recognizable. Strong designs use clear silhouettes, balanced proportions, purposeful color palettes, and visual details that communicate the character’s personality, role, and backstory. They also consider practical production requirements, ensuring the character can be animated efficiently, remain readable from different camera distances, and integrate seamlessly into the game’s visual style.
Stylized character design exaggerates proportions, simplifies forms, and uses expressive shapes to create characters with a distinctive, non-realistic look. It”s widely used in mobile games, platformers, MOBAs, card games, and indie titles where visual appeal and readability matter more than photorealism. Stylized characters are also more efficient to animate and render.
Our character design process begins with understanding your project’s style, gameplay, audience, and narrative goals. We start by gathering references and exploring multiple silhouette concepts before refining the selected direction through detailed sketches, costume exploration, and color variations. Once the design is approved, we prepare final rendered artwork along with production-ready deliverables such as turnaround sheets, expression sheets, pose sheets, and files suitable for 3D character modeling, animation, or implementation into your game development pipeline.
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